An Alderman running for Mayor of Lake Geneva, WI,  wearing a dark suit and a light blue shirt, in one of the most desirable lifestyle communities in the United States.

LEADERSHIP PLATFORM

Our city deserves leadership grounded in purpose, planning, and progress. This platform represents my commitment to a city that works efficiently, transparently, and with a clear vision for the future. Each paper on this page addresses an issue or opportunity that directly affects residents, businesses, and visitors.

As an incumbent alderman and mayoral candidate, my approach is guided by facts, fiscal responsibility, and practical solutions. Every proposal is designed to strengthen Lake Geneva’s quality of life, ensure responsible growth, and maintain the character that defines our community.

These are not campaign promises; they are the framework for accountable leadership. I invite you to explore, challenge, and share these ideas as we shape the Lake Geneva of tomorrow, together.

“A Platform to Guide Lake Geneva into the Future”

Lake Geneva deserves a Mayor who:

✔ Listens
✔ Prepares
✔ Plans
✔ Executes
✔ Communicates

I bring decades of executive leadership experience in strategy, finance, technology, operations, and governance. My goal is simple: steady, capable leadership that delivers real results.

My Leadership Philosophy

Joel Hoiland for Mayor
A Clear Plan. Strong Leadership. A Better Lake Geneva.

MY TOP PRIORITIES FOR LAKE GENEVA

Below is my community-focused platform, built around practical solutions, fiscal responsibility, and transparent governance.

Protecting families, neighborhoods, and visitors

  • Build modern police, fire & EMS facilities

  • Improve emergency response times

  • Plan responsibly to manage long-term costs

  • Result: Safer neighborhoods, better working conditions for first responders, smarter long-term investment.

Getting a once-in-a-generation project right

  • Lead unified city negotiations with WisDOT

  • Prioritize pedestrian safety & business access

  • Use community input and engineering data

Result: Safer streets, stronger downtown, better traffic flow, long-term economic vitality.

Balancing tourism with livable neighborhoods

  • Strict enforcement of noise, parking & occupancy rules

  • Fair treatment of hotels, B&Bs, and STRs

  • Strong penalties for repeat offenders

Result: Quieter neighborhoods, fewer complaints, responsible tourism.

Protecting taxpayers and core services

  • Long-range financial planning

  • Strategic budgeting & capital planning

  • Expand visitor-supported revenue sources

Result: Strong public services with less pressure on property taxes.

Helping our workforce live where they work

  • Encourage high-quality, well-designed workforce housing

  • Protect neighborhood character

  • Collaborate with adjacent communities

Result: A stable workforce, less commuter traffic, and a stronger community.

HIGHWAY 50 / MAIN STREET REBUILD

PUBLIC SAFETY

INFRASTRUCTURE, ROADS & MOBILITY

NEIGHBORHOOD PROTECTION & SHORT-TERM RENTALS

HILLMOOR PARK & OUTDOOR SPACES

ECONOMIC GROWTH & DIVERSIFICATION

ATTAINABLE HOUSING

RESPONSIBLE CITY FINANCES

A once-in-a-century opportunity

  • Create a comprehensive master plan

  • Expand trails, conservation & recreation

  • Protect environmental integrity

Result: A lasting legacy park for families, health, and community life.

Growing opportunity without losing our character

  • Attract remote workers, entrepreneurs & creative industries

  • Strengthen partnerships with LGEDC

  • Expand year-round economic opportunity

Result: Stronger tax base, more local jobs, less pressure on homeowners.

Safe streets, sidewalks & crossings citywide

  • Improve crosswalk safety and ADA access

  • Expand sidewalks and mobility connections

  • Plan street repairs using data, not politics

Result: Safer routes for families, seniors, and children — better roads for everyone.

Tourism, Events & Visitor Experience

Parking & Seasonal City Services

Election Integrity & Voter Engagement

Beautification & Branding

City-Owned Land Sales

Creative Economy / LGEDC Structure

City Services Pricing & Fee Equity

Parks, Outdoor Recreation & CORP

Premier Resort Area Tax

Committees, Boards & Volunteer Participation

Town Islands & Surrounding Towns

City Attorney: Elected vs. Appointed