An Alderman running for Mayor of Lake Geneva, WI,  wearing a dark suit and a light blue shirt, in one of the most desirable lifestyle communities in the United States.
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PUBLIC SAFETY

RESPONSIBLE CITY FINANCES

LEADERSHIP PLATFORM

Our city deserves leadership grounded in purpose, planning, and progress. This platform represents my commitment to a city that works efficiently, transparently, and with a clear vision for the future. Each paper on this page addresses an issue or opportunity that directly affects residents, businesses, and visitors.

As an incumbent alderman and mayoral candidate, my approach is guided by facts, fiscal responsibility, and practical solutions. Every proposal is designed to strengthen Lake Geneva’s quality of life, ensure responsible growth, and maintain the character that defines our community.

These are not campaign promises; they are the framework for accountable leadership. I invite you to explore, challenge, and share these ideas as we shape the Lake Geneva of tomorrow, together.

“A Platform to Guide Lake Geneva into the Future”

MY TOP PRIORITIES FOR LAKE GENEVA

Below is my community-focused platform, built around practical solutions, fiscal responsibility, and transparent governance.

Protecting families, neighborhoods, and visitors

  • Build modern police, fire & EMS facilities

  • Improve emergency response times

  • Plan responsibly to manage long-term costs

  • Result: Safer neighborhoods, better working conditions for first responders, smarter long-term investment.

HIGHWAY 50 / MAIN STREET REBUILD

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Getting a once-in-a-generation project right

  • Lead unified city negotiations with WisDOT

  • Prioritize pedestrian safety & business access

  • Use community input and engineering data

Result: Safer streets, stronger downtown, better traffic flow, long-term economic vitality.

NEIGHBORHOOD PROTECTION & SHORT-TERM RENTALS

Balancing tourism with livable neighborhoods

  • Strict enforcement of noise, parking & occupancy rules

  • Fair treatment of hotels, B&Bs, and STRs

  • Strong penalties for repeat offenders

Result: Quieter neighborhoods, fewer complaints, responsible tourism.

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Protecting taxpayers and core services

  • Long-range financial planning

  • Strategic budgeting & capital planning

  • Expand visitor-supported revenue sources

Result: Strong public services with less pressure on property taxes.

My Leadership Philosophy

Lake Geneva deserves a Mayor who:

✔ Listens
✔ Prepares
✔ Plans
✔ Executes
✔ Communicates

I bring decades of executive leadership experience in strategy, finance, technology, operations, and governance. My goal is simple: steady, capable leadership that delivers real results.

Joel Hoiland for Mayor
A Clear Plan. Strong Leadership. A Better Lake Geneva.

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Community Life & Strong Neighborhoods

  • Attainable Housing

  • Parks, Trails & Outdoor Recreation

  • Hillmoor Park Master Planning

  • Beautification & City Branding

SMART GROWTH & ECONOMIC OPPORTUNITY

  • Economic Growth & Diversification

  • Creative Economy & LGEDC Collaboration

  • City-Owned Land Stewardship

  • Regional Cooperation & Town Islands

COMPREHENSIVE STRATEGIC PLAN

Draft-Strategic Plan 2025-2030
*Our Future Direction
Economic Growth Pipeline

SIX STRATEGIC PILLARS

INFRASTRUCTURE, ROADS & MOBILITY

HILLMOOR PARK & OUTDOOR SPACES

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ECONOMIC GROWTH & DIVERSIFICATION

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Helping our workforce live where they work

  • Encourage high-quality, well-designed workforce housing

  • Protect neighborhood character

  • Collaborate with adjacent communities

Result: A stable workforce, less commuter traffic, and a stronger community.

ATTAINABLE HOUSING

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Why I’m Running for Mayor

Economic Growth & Diversification

Strategic Pillar

Community Life & Engagement

Strategic Pillar

Infrastructure, Mobility & Facilities

Strategic Pillar

Operational Excellence & Efficiency

Strategic Pillar

Tourism, Events & Visitor Experience

Strategic Pillar

Fiscal Health & Sustainability

Safe streets, sidewalks & crossings citywide

  • Improve crosswalk safety and ADA access

  • Expand sidewalks and mobility connections

  • Plan street repairs using data, not politics

Result: Safer routes for families, seniors, and children — better roads for everyone.

A once-in-a-century opportunity

  • Create a comprehensive master plan

  • Expand trails, conservation & recreation

  • Protect environmental integrity

Result: A lasting legacy park for families, health, and community life.

Growing opportunity without losing our character

  • Attract remote workers, entrepreneurs & creative industries

  • Strengthen partnerships with LGEDC

  • Expand year-round economic opportunity

Result: Stronger tax base, more local jobs, less pressure on homeowners.

Strategic Pillar
Lake Geneva History

www.joelhoiland.com